The Pebble smartwatch was released in January 2013 following a funding campaign on Kickstarter, which raised $10.3 million dollars between 11th April 2012 and 18th May 2012. At the time it was the most funded Kickstarter project.

This example is the Kickstarter edition, the first generation of the watch, which was shipped to Kickstarter backers. It can connect to both Android and IOS devices to show notifications and messages, an online store was also created to download Pebble compatible apps from companies such as GoPro.

It has a 32 mm 144 × 168 pixel black and white memory LCD using an ultra low-power "transflective LCD" manufactured by Sharp; it contains a backlight, vibrating motor, magnetometer, ambient light sensors, and three-axis accelerometer. The watch is charged through a modified USB-cable that attaches magnetically to the watch to maintain water resistance capability. The Pebble has a waterproof rating of 5 atm, which means it can be submerged down to 40 metres (130 ft).

A steel bodied version of the watch was released a year after the first model.

The second generation of Pebble watches was released in 2015, following another Kickstarter campaign, this time raising $20.3 million, another record for the site.

On 7th December 2016, the company announced it was ceasing all manufacturing and closing down, and would no longer honour existing warranties, the intellectual property was purchased by Fit Bit, who also took on some of the Pebble staff, support through apps continued until 2018.