Blackberry PlayBook 64GB
Blackberry PlayBook - P100 - 64WF
Released in April 2011, the Playbook was Blackberry’s attempt to break into the ever-growing tablet market. Reviewers praised the sleek look, favourable price point, and overall build quality. This 7” tablet, however, was not without issues. With comparable hardware to the iOS and Android devices of the time, the Playbook’s major failures lied primarily in its lack of cellular connectivity and lack of third party apps, coupled devastatingly with the Blackberry’s proprietary Operating System (OS).
In 2012, Blackberry introduced important updates to its OS and released 4G LTE and 3G+ models in North America and the UK. This proved too little, too late. The Blackberry Playbook was a quality product, but because it had to fight for market space against established Android and iOS devices, it ultimately failed to find an appreciable audience. These issues were implicit in the company’s decision to discontinue the device and cease all support for the OS in April 2014.
As of 2016, BlackBerry has abandoned their proprietary OS in favor of Google’s Android system and has sold its manufacturing rights to the Chinese handset manufacturer TCL. These changes leave the future uncertain for the brand. Though there may be new Blackberry branded tablets in the future, currently the Playbook remains its only offering, likely remaining the one and only tablet to run a proprietary Blackberry OS.
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This exhibit has a reference ID of CH40888. Please quote this reference ID in any communication with the Centre for Computing History.