Tulip made headlines among Commodore computer enthusiasts when it acquired the Commodore brand name in September 1997, and made headlines again in 2003 and 2004 when it tried to grab a share of the games and entertainment markets with Commodore-branded products. After supposedly making some headway in the market, it sold the Commodore name to Yeahronimo Media Ventures for €22 million. Negotiations began in late 2004; the transaction was completed in March 2005.
On 27 September Tulip announced it wanted to buy back the Commodore for 1 dollar per share. Tulip thinks it can make more profit by buying back Commodore, because of the new activities of Commodore on other markets.
Tulip sponsored Crystal Palace Football Club between 1991 and 1993.
Nedfield owns these brands: