Blocks Smartwatch

This was a Kickstarter concept project, the idea was to have a watch where modules could be changed out, such as weather, heart rate, GPS and others.

The Kickstarter far exceeded the goal of $250,000, reaching $1,613,874, but various delays and problems led to the company becoming bankrupt.

The big selling point that the watch would never be out of date, as upgraded modules could be added to the core easily. but ran into numerous difficulties, including the company losing it's main supplier, and the software partner being bought out by Google, thus delaying their side of the project enormously.

In late 2017, 500 watches were sent out to backers, as the company had sourced a second string supply, and lower production costs, but by March 2018 the money had gone, all used in R&D.

Another major backer withdrew in May 2019, and shortly after the inventory stock was destroyed in a fire. 

The project finally met it's end in August 2019 when a letter was sent out to the remaining backers explaining the company had gone into liquidation.

A lack of experience bringing product to market, and less than stellar contract negotiation were major factors in the demise of the project.


Date : 2015 to 2015

Manufacturer : Blocks

Physical Description : Outer box, core watch, strap, modules boxes for modules

This exhibit has a reference ID of CH62053. Please quote this reference ID in any communication with the Centre for Computing History.

Scan of Document: Blocks Smartwatch

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